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The freshness and flavor of coffee really depends on how well it is stored and maintained. There are conflicting ideas about how this should effectively be done. As your coffee experts, we are here to set the record straight. First and foremost, it is essential to keep roasted coffees away from moisture, air, light, and heat. The ideal way to store coffee is in an airtight container kept in a cool, dry, dark place. While keeping coffee beans in clear, glass containers on your kitchen table look nice, it is bad practice if you want fresh, flavorful coffee.

You probably wouldn’t argue that you love your coffee, and can’t imagine how you ever lived without it. But as you savor each and every sip, do you ever think about where your coffee came from, aside from your coffee pot? Where did coffee itself really get its start? Legend has it, that coffee has its true roots in the highlands of Ethiopia, and coffee trees have since been growing for centuries, even now.

To us, coffee is an art in itself, from the bean to the roast to the aroma and flavor. But to some, this beauty is perceived through the presentation. It’s not as much about all those individual elements, as it is about the visual appeal. In coffee shops across the world, that perception has come into being in the form of what is called latte art, also known as coffee art, barista art, or coffee designs.

All across the world, people have conjured up special days to celebrate different items of food and drink. There is everything from International Bacon Day to National Meatball Day. While you may think that most of these days are rather far-fetched or unnecessary, but coming up this Sunday, July 26th, there is one day that we would be happy to celebrate, and encourage you to do so as well–National Coffee Milkshake Day.

When you think of the coffee in a typical office, your expectations are usually pretty low. Freshness and rich flavor are two things that don’t immediately come to mind. There have been ongoing debates as to whether or not coffee’s effects in the workplace in terms of productivity, but when it comes to American consumers, a survey conducted annually has shown that 63% of coffee drinkers say that they have at least two cups of coffee on work days.

You may have heard some coffees classified as ‘direct trade,’ but are unsure of what that means to you. Direct trade refers to a system that focuses on the relationship between individual coffee roasters and the coffee farmers. It is a way for roasters to support small family farms, who create great flavors. Due to resource restraints, these smaller farms may be restricted to sharing their coffee locally, but cannot reach the global market.

Brazil is unquestionably the biggest coffee producing country in the world. Coffee plantations in Brazil often cover immense areas of land, need hundreds of people to manage and operate them, and produce huge quantities of coffee. Both arabica and robusta beans are grown, though in different coffee growing regions. A fine cup of Brazilian is a clear, sweet, medium-bodied, low-acid coffee.

Coffee roasting is a chemical process, which could actually be considered an art form. It takes extensive experience to be able to instantly know the difference between perfectly roasted coffee and tainted coffee. The purpose of coffee roasting is to bring out the aroma and flavor hidden inside the coffee beans. Roasted coffee beans are crunchy to the bite, and are ready to be ground and brewed. The extent to which coffee beans are roasted determines the coffee’s flavor.

You may have your favorite way to brew coffee, but is it really perfect every time? Probably not. As a coffee lover, you may sometimes dream about brewing like the professionals. But, no matter which method you use, follow these tips, and you will get better results every time.