Learn About Coffee
At CoffeeAM, our mission is to supply our customers with freshly roasted coffee. We take our job of importing, roasting, and delivering gourmet coffee very seriously. Each coffee we offer is imported directly from the coffee growers of regions located across the globe.
In our roastery, we personally ensure that each order is handled with care and shipped directly to you. Reap the rewards of an excellent brew when you purchase Arabica coffee beans from us!
Learn about coffee storage and how to take care of your favorite gourmet coffees; read about age-old myths and questions about the best ways to store coffee.
Want to learn the best ways to grind and brew coffee? Check out our grinding and brewing methods. If you want to learn which coffees suit your tastes, see our Coffee Profiles and Roast Characteristics page. This is our coffee index of the most important aspects of gourmet Arabica bean coffee and the best ways to enjoy it.
Coffee Characteristics & Roast Profile
Characteristics of flavor greatly depend on the coffee bean; not only does it matter where the coffee beans are grown, at what elevation, the varietal of coffee tree, or how they are processed and dried, it also depends upon the roast applied to them.
Every single step of coffee cultivation can drastically change the flavor of the bean. The farmers, the soils, and even the weather have contributed to the natural and unique taste each bean carries. By the time our Roastmaster receives the raw coffee beans, they have already gained character and other flavors. We have created a chart to help you decide which coffee or coffees are right for you...
Grinding your beans just prior to brewing results in a much stronger and fresher flavor. The type of grind you use should correspond to the way you brew your coffee.
Choosing a fresh-roasted gourmet coffee is only half the battle when making a superior cup. The brewing method you use can be just as important. Coffee experts around the world agree that the best way to brew coffee is to use a French Press.
How to Store Coffee
There are popular misconceptions on the way roasted coffee should be stored and maintained. The enemies of roasted coffee are moisture, air, light, and heat. Storing your coffee away from them will keep it fresher longer.