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Coffee Roast Profile

Each coffee varietal and type exhibits its own unique characteristics including flavor, texture, and body. Flavor profiles range from sweet to earthy, fruity to floral, and nutty to chocolaty just to name a few. The texture of coffee can be described as smooth, syrupy, and creamy while the body can be heavy, light, or anywhere in between. The way a coffee is roasted can affect each of these characteristics. The lighter the roast, the more natural flavor, texture, and body of the beans can be observed. The darker the roast, those characteristics tend to evolve into something different.

Roast level also has an effect on the amount of caffeine. A light roast results in more caffeine while a darker roast produces a bean with less caffeine. Look for a lighter roast for your morning coffees, a medium roast for your afternoon focus break, and a dark roast for your after-dinner brew.

Roasting can give new personality to a coffee. A good Roastmaster studies the beans to determine which roast level highlights the best qualities of a coffee bean to bring you the most enjoyment in a cup of coffee. Our CoffeeAM Roastmaster is experienced and passionate about coffee. He has done the work to bring you the finest small-batch roasted coffees with their best characteristics highlighted.

Roasting coffee is a very interactive process. In addition to the aromas given off during roasting, there are also auditory cues in the form of "cracks," and visual cues in the form of color and sheen. Green coffee beans tend to smell green, like grass or hay. The longer they are roasted the more they smell, first, like coffee, then As the coffee beans are roasted, the small amount of moisture still inside begins to heat and expand. As the moisture expands it causes the coffee bean to make a cracking noise. The color of the beans will change from pale green through light brown and, if left long enough, to black. The natural oils inside the bean are extracted in the darker roasts imparting a shiny layer.

Find your preferred roast profile and check out the coffees to find your favorites.

  • Costa Rica Reserve Coffee
    from $8.95

    Costa Rica Reserve Coffee

    Costa Rica Reserve coffee beans are Strictly Hard Bean, meaning they are grown at elevations of 3,900ft or more. The high altitude slows the growth...

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    from $8.95
  • Sumatra Black Satin Coffee
    from $8.95

    Sumatra Black Satin Coffee

    This Sumatran coffee is as rich in flavor as it is in history. Amazingly, this coffee was once thought to be lost to the world; it took over 100 ye...

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    from $8.95
  • Tanzania Peaberry Coffee
    from $8.95

    Tanzania Peaberry Coffee

    Mount Kilimanjaro, a dormant volcano in northern Tanzania, is the highest peak in Africa at 19,330 feet. Kilimanjaro's lower slopes provide fertile...

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  • Colombia Supremo 'La Valle Verde' Coffee
    from $7.95

    Colombia Supremo 'La Valle Verde' Coffee

    For 75 years, the Colombian Coffee Federation has been one of the world's most successful organizations that supports more than half a million Colo...

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    from $7.95
  • Ethiopia Yirgacheffe Coffee
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    Ethiopia Yirgacheffe Coffee

    Grown on the rolling hills of southwestern Ethiopia, Yirgacheffe gourmet coffee is now known as Ethiopia's Crown and Glory because of its high qual...

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    from $8.95
  • Kenya AA Coffee
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    Kenya AA Coffee

    Kenya AA coffee, which is grown at elevations of 4,900 to 6,800 feet, is nearing the top of the list of the world's finest Arabica bean coffees. Wh...

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  • Guatemala Antigua Coffee
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    Guatemala Antigua Coffee

    Tucked away in a valley and nestled between three volcanoes, lies beautiful Antigua, Guatemala; it is in this climatically diverse region that you ...

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    from $8.95
  • Organic Peru 'Andes Gold' Coffee
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    Organic Peru 'Andes Gold' Coffee

    This Peruvian coffee is grown on the edge of the Amazon jungle and the Andes Mountains in Peru. Junin, the sub-region of the Central Highlands, cul...

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  • Jamaica Blue Mountain Estate Coffee
    from $29.95

    Jamaica Blue Mountain Estate Coffee

    100% pure certified Jamaica Blue Mountain Estate Coffee, Grade 1 is known throughout the world as one of the best gourmet coffees. The standard of ...

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    from $29.95
  • Organic Bali Blue Moon Coffee
    from $8.50

    Organic Bali Blue Moon Coffee

    This shade-grown, wet-processed Bali Blue Moon Coffee comes from the Kintamani Highlands region. After a devastating volcanic eruption in 1963 dest...

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    from $8.50
  • Organic Haitian Blue Mountain Direct Trade Coffee
    from $11.95

    Organic Haitian Blue Mountain Direct Trade Coffee

    This Organic Haitian Blue Mountain Coffee comes from a small co-op in Haiti's Nord region. The beans are the same varietal and grown in the same ty...

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    from $11.95
  • Organic Colombia 'Mesa de los Santos' Coffee
    from $8.95

    Organic Colombia 'Mesa de los Santos' Coffee

    Known for its exceptional quality and taste, Organic Colombia 'Mesa de los Santos' coffee is grown with care and under environmentally friendly pra...

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  • Organic Guatemala 'Santiago Atitlan' Fair Trade Coffee
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    Organic Guatemala 'Santiago Atitlan' Fair Trade Coffee

    Surrounded by mountains and three volcanoes, this coffee plantation is located next to the picturesque Lake Atitlan in Guatemala. Cultivated in hig...

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  • Organic Sumatra 'Black Satin Roast' Fair Trade Coffee
    from $8.95

    Organic Sumatra 'Black Satin Roast' Fair Trade Coffee

    Our Sumatra 'Black Satin' is one of our top-selling gourmet coffees. Now, we offer you the organic version that has many of the same qualities, wit...

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    from $8.95
  • Organic Decaf 'Swiss Water' Peru Coffee
    from $8.95

    Organic Decaf 'Swiss Water' Peru Coffee

    This organic coffee is an ideal choice for those who are on a quest for organically grown coffee and for those who also like to enjoy coffee withou...

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    from $8.95