Coffee Roast Profile

Each coffee varietal and type exhibits its own unique characteristics including flavor, texture, and body. Flavor profiles range from sweet to earthy, fruity to floral, and nutty to chocolatey, just to name a few. The texture of coffee can be described as smooth, syrupy, and creamy while the body can be heavy, light, or anywhere in between. The way coffee is roasted can affect each of these characteristics. Lighter roasted coffee results in a more natural flavor, texture, and body. As the roasting profile proceeds to a medium or dark roast, those same characteristics evolve into something different – providing a completely different coffee from the same bean!

Roast level also influences the amount of caffeine present in a coffee. A light roast results in more caffeine, while a darker roast produces a bean with less caffeine. Look for a lighter roast for your morning coffees, a medium roast for your afternoon focus break, and a dark roast for your after-dinner brew.

The art of roasting gives a new personality to a coffee. A good Roastmaster studies beans to determine which roast level highlights the best qualities. Our CoffeeAM Roastmaster is experienced and passionate about coffee. He continuously evaluates and researches our coffees to bring you the finest small-batch roasted coffees.

Roasting coffee is a very interactive process. In addition to the aromas emitted during roasting, there are also auditory cues in the form of "cracks," and visual cues in the form of color and sheen. Green coffee beans tend to smell green, like grass or hay. The longer they are roasted, the more aromatic they become. As the roasting process progresses, the small amount of moisture inside the beans begins to heat and expand. As the moisture expands, it causes the coffee bean to make a cracking sound. The color of the beans will change from pale green to light brown and, if left long enough, a dark brown or almost black. The natural oils inside the bean are extracted in the darker roasts, imparting a shiny layer.

Find your preferred roast profile and check out our coffees to find your favorites.