It tasted like one of those coffee flavors that is more so hinted with flavor, rather than being really flavoring tasting. However, there is not much umph to the taste of marshmallow it's self anyway. Before I opened the bag, I sniffed it through the scent vent, and was like, "Uh oh, is this going to be a lame flavor?" It just smelled like lightly sweetened coffee. When I tasted it, the flavor wasn't disappointing, but it was just all right. It also depends on how you make it. If you make it strong but sweet, and not put too much creamer, it can have a yummy, cozy campfire roasted marshmallow taste. Despite this review not being a rave review, I would still recommend this coffee too curious, explorative flavored coffee lovers.