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We could imagine nothing worse than a poorly prepared cup of coffee. Only when you practice the proper brewing techniques, can you fully appreciate and understand different flavor profiles. Many coffee consumers are frequently under the misconception that all coffee is bitter. With more than a few years of experience in the coffee business, we can confidently tell you that this is not necessarily true. When coffee is brewed correctly, you shouldn’t experience an unpleasant bitterness.

What is the best part of drinking a good cup of coffee? From the soothing feeling it gives you, to the fresh aroma, and the satisfying flavor, it’s hard to pick just one aspect of it that you love most! Before that coffee ever reaches your cup, or even before it makes its way into a package, there is quite a bit of work that goes into making the coffee meet and exceed your expectations. That’s where the role of a coffee roastmaster comes into play.

In the United States, there is only one state that commercially grows coffee—Hawaii. Why? The rich, volcanic soil, tropical climate, and plentiful rainfall provide ideal conditions for coffee growth. Since its introduction to Hawaii in the 1800s, coffee has become an important part of the state’s culture, heritage, and economics, and could be considered as the pride of Hawaii. Hawaii has long been a popular vacation destination, but it’s not always easy to hop on a plane for an island getaway, and get a taste of authentic Hawaiian coffee. Luckily, you have CoffeeAM!

You have probably been to your local coffee shop dozens of times, and you probably order the same items every time. Most likely, you do this because you’re a creature of habit. But, perhaps it’s because you are a little uncomfortable to ask questions about more ‘foreign’ items out of fear of looking stupid. You might hear some ‘fancy’ terms being thrown around the counter, but you have no idea what these mean. Never fear! That’s where CoffeeAM comes to your rescue. We’re here to set the record straight on those coffee terms, and to help you look like a pro (instead of a newbie) when you order your coffee. Here, you’ll find the answers to some common questions that may have had you scratching your head for a while.

For many people, coffee is not another nice beverage; it is a gift straight from the heavens. It is what they consider to be their fuel source to pummel through the day. In fact, according to the National Coffee Association of USA, a staggering 61% of Americans consume coffee on a daily basis. Drinking coffee is an uplifting experience for many, taking in the aroma of freshly roasted coffee, sipping a steaming cup paired with a light snack.

Impressing coffee lovers with just the right gift can be a tall order. Each coffee drinker has his or her own particular standards and tastes. While you may not have the means to give them an all expenses paid vacation around the world to sample coffee from different regions, you can still capture the essence of that very experience. How? With gourmet coffee samplers from CoffeeAM. Rather than packing each one with multiples of one coffee, recipients will have different ways to soothe their picky palates. Whether it’s for the holiday season, an upcoming birthday, or a little something to say ‘I love you,’ there is a sampler to meet your needs, and fulfill the recipient’s wishes.

The freshness and flavor of coffee really depends on how well it is stored and maintained. There are conflicting ideas about how this should effectively be done. As your coffee experts, we are here to set the record straight. First and foremost, it is essential to keep roasted coffees away from moisture, air, light, and heat. The ideal way to store coffee is in an airtight container kept in a cool, dry, dark place. While keeping coffee beans in clear, glass containers on your kitchen table look nice, it is bad practice if you want fresh, flavorful coffee.