Learn About Coffee

We take our job of importing, roasting, and delivering you fresh gourmet coffee very seriously. We certainly don't want to go through all of effort and not have you reap the rewards of an excellent cup. We know that what you do after that bag of gourmet coffee is delivered is vital to the integrity of the coffee, so let us help educate and empower you with knowledge from our coffeeAM experts to ensure a perfect cup of delicious gourmet coffee every time.

Coffee Characteristics and roast profiles
It is the job of the Roastmaster to celebrate and honor the bean's attributes with a perfect roasting recipe and then to recreate that same roast consistently. Click here to learn about the different characteristics of each coffee bean and read their roasting profiles. The roasting process is a lot of what sets good coffee apart from exceptional coffee. This page will help you pick a coffee well suited to your taste.

Grinding your coffee
Grinding your beans just prior to brewing your coffee results in a much stronger coffee with a fresh flavor. But did you know that the type of grinder and the length of time you grind can change the flavor of the coffee? Let us tell you all about it by clicking here.

Brewing your coffee
Choosing a fresh-roasted gourmet coffee is only half the battle when making a superior cup. The brewing method you choose can make all the difference in the quality of the flavor. Let us let you in on some of our brewing secrets that are sure to bring out the best in each cup.

Storing coffee
The enemies of roasted coffee are moisture, air, light, and heat. Do you know the best way to avoid these potential contaminants? Click here to find the answer to the age-old question of "Should I freeze my coffee?" and learn the best ways to keep your gourmet coffee fresher for longer.